// AI Visibility Protocol
AI Visibility.
When ChatGPT recommends, you win.
Your customers ask ChatGPT, Claude, Gemini and Perplexity for recommendations — not just Google anymore. We measure how often your brand is mentioned in LLM answers, and use Generative Engine Optimization (GEO) to make sure you get recommended. Powered by our proprietary tracking platform Kraaw.
// The Problem
Search is fragmenting.
Your customers already left.
weekly ChatGPT users (OpenAI, 2025)
of Google searches end without a click (zero-click)
more AI Overviews in Google SERPs since 2025
of DACH brands systematically track their LLM visibility
SEO World (until 2024)
GEO World (from 2025)
// What we measure
Visibility is measurable.
These are your 6 KPIs.
Daily snapshots in our tracking platform Kraaw. Every question your audience asks ChatGPT & Co. is measured — and translated into measurable KPIs.
Visibility Score
The headline indicator: Mention Rate × Position Weight × Platform Weight. One score that summarizes your overall visibility across all LLMs.
Mention Rate
Share of all relevant queries in which your brand is mentioned. The fundamental metric: are you named at all?
Position Weight
Where in the LLM answer are you mentioned? Position 1 counts 1.0, position 5 only 0.5. Prominence beats mere mention.
Sentiment
How does the LLM talk about you? Positive, neutral, negative. Plus context analysis: praise, comparison, recommendation or warning?
Share of Voice
Your share of all mentions in your market — vs. direct competitors. Who dominates the answers in your category?
Citation Rate
How often do Perplexity, ChatGPT Search & Co. link directly to your domain as a source? Measurable traffic lever — not just brand mention.
// Score interpretation
Excellent — maintain
Good — sharpen targeted
Mid — GEO needed
Weak — urgent
Invisible — re-strategize
// Services
Tracking. Optimization.
Recommendation.
Visibility Tracking (Kraaw)
Daily snapshots of your brand in ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews & DeepSeek. 50–500 queries per market, all 6 KPIs in one dashboard. Powered by Kraaw.
Visibility Audit
Deep analysis: where are you mentioned? Who dominates your category? Which sources do LLMs recommend today? Concrete action roadmap prioritized by impact.
GEO Content Optimization
Citation hooks, FAQ schemas, entity markup, how-to structures, definition pages. Content written so LLMs use it as a source — instead of ignoring it.
Authority Building
Wikipedia entry, guest articles on authoritative platforms, PR work, trade publications. Domain authority and brand mentions — the ingredients LLMs prefer during training and RAG.
llms.txt & Crawl Setup
Technical foundation: llms.txt, robots.txt for AI crawlers, structured data, Schema.org, Open Graph. So GPTBot, ClaudeBot, PerplexityBot & Co. find your content at all — and classify it correctly.
Reporting & Alerts
Monthly visibility report with score trend, competitor comparison, new mentions, sentiment shifts. Alerts on sudden changes — before customers notice.
// Ranking factors
What LLMs
actually weight.
5 factors decide whether your brand shows up in a ChatGPT answer. Source: 6 months of reverse-engineering across 50,000+ LLM answers — built into our tracking engine Kraaw.
Authority
Wikipedia entry, domain authority, mentions in authoritative sources (universities, government, trade associations, top media). LLMs favor brands that are independently confirmed multiple times.
Citability
Clear factual statements, precise definitions, concrete numbers. Instead of "we offer flexible plans" → "plans from EUR 49/month with 1,000 queries". LLMs cite extractable sentences.
Structure
FAQ schema, how-to schema, comparison tables, clear H1→H2→H3 hierarchy. Structured data makes content directly extractable for language models.
Freshness
"Last updated: April 2026", versioned pricing, regular content refreshes. LLMs weight fresh content more — especially Perplexity and Google AI Overviews.
Fact density
Specific numbers instead of platitudes. Comparable values, source attribution, no filler words. Every sentence carries information — that's the style LLMs extract from the web.
// Process
How we make you
visible in LLMs.
Tracking setup in Kraaw
We define 50–500 queries your audience actually asks. Set the competitor list, store personas. Kraaw starts daily snapshots in all relevant LLMs.
Visibility audit (baseline)
Where do you stand today? Which competitors dominate? Which sources do LLMs currently recommend? Full inventory including competitor comparison and priority matrix.
GEO roadmap & quick wins
Action plan: which content pieces are new, which get GEO-optimized? llms.txt, schema markup, citation hooks. 4–6 quick wins in the first 30 days.
Content production & authority
Citation-ready content on your domain. Wikipedia building, guest posts, PR mentions. We build the sources LLMs later use as recommendation basis.
Monitoring, reporting & iteration
Daily tracking, monthly reporting with score trend, new mentions, sentiment shifts. Continuous optimization — search isn't static, neither is your visibility.
// Our USP
Our own tracking platform.
Made in DACH.
While other agencies resell US tools like Profound, Peec or getcito, we operate Kraaw — the only LLM visibility engine developed in DACH. GDPR-native, German servers, transparent methodology.
VISIBILITY SCORE — DEMO
your-brand.com
Good — targeted optimization recommended
MENTION RATE
72%
AVG. POSITION
2.4
SHARE OF VOICE
31%
SENTIMENT
+0.62
// Packages
Three paths
into the LLM recommendation.
STEP 1
Visibility Audit
Where do you stand today in ChatGPT, Claude, Gemini & Co.? Full position assessment with action roadmap.
STEP 2 — RECOMMENDED
GEO Sprint
Audit + execution in one sprint. First measurable mention-rate improvements in 8–12 weeks.
STEP 3
Continuous Visibility
Ongoing tracking, content care, authority building. LLM visibility as a continuous discipline.
Standalone tracking without service: Kraaw from EUR 49/month →
// FAQ
Frequently asked
about AI Visibility.
What is AI Visibility?
AI Visibility (also called LLM Visibility or AI Search Visibility) measures how often and how prominently your brand is mentioned in answers from Large Language Models like ChatGPT, Claude, Gemini and Perplexity. It is the new equivalent of classic Google ranking — decisive for brands in the era of generative search.
What is GEO (Generative Engine Optimization)?
GEO is the optimization of content so that LLMs preferentially cite and recommend it in their answers. While SEO optimizes for Google rankings, GEO optimizes for being mentioned in AI answers — using structured data, FAQ schemas, entity optimization and citation-ready passages.
How is AI Visibility measured?
We measure Visibility Score (0–100), Mention Rate (share of queries with brand mention), Position Weight (how early in the answer), Sentiment (positive/neutral/negative), Share of Voice vs. competitors, and Citation Rate (linked sources). Daily snapshots in Kraaw show changes in real time.
Which LLMs do you track?
ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, Google AI Overviews and DeepSeek. We use our proprietary tracking platform Kraaw — the only LLM visibility engine developed in DACH. GDPR-compliant, German-hosted.
What does AI Visibility cost as a service?
Visibility Audit (one-time) from EUR 2,900. GEO Sprint (8 weeks of optimization including tracking) from EUR 12,500. Continuous Visibility (tracking + content + reporting) from EUR 3,500/month. Standalone tracking without service: Kraaw from EUR 49/month.
How fast will I see results in LLM answers?
First mention-rate improvements are measurable after 4–8 weeks (web crawl updates in Perplexity and ChatGPT Search). Substantial visibility gains take 3–6 months because LLMs absorb content updates with delay into their training and RAG indexes. We track daily so every change is visible.
Does GEO replace classic SEO?
No — GEO complements SEO. Google AI Overviews still rely on SEO signals (E-E-A-T, backlinks, technical performance). Classic SEO + GEO combined deliver maximum visibility across all search channels. We do both — coordinated.
How is this different from Profound, Peec or getcito?
Profound, Peec, Scrunch, getcito are pure US SaaS tools. We offer tool + service in one hand: our DACH platform Kraaw (GDPR-compliant), combined with strategy, content production and authority building. As an agency, we execute the measures — not just deliver reports.
// Secure visibility
Where do you stand
in ChatGPT?
Free initial call — 30 minutes. We'll show you live how your brand is currently mentioned in ChatGPT, Claude, Gemini and Perplexity — and where the biggest levers are.
Request Visibility Audit